Vegemite Cadbury chocolate divided the nation, Vegemite ice-cream fared little better, and Vegemite Hot Cross buns made their debut at Easter earlier this year. Now, Boost Juice have leapt onto the craze of mixing the Aussie spread with something totally unexpected.
It’s time to forget about your go-to order – dare we say it, this Vegemite Boost Juice sounds intriguing. Before you tell us we’re crazy, let’s look at the facts. It contains banana, vanilla yoghurt, chocolate, and a dash of Vegemite. That’s just a little bit of salty goodness in an otherwise sweet drink – and science has proven that’s a winning combo.
So if your immediate image was Vegemite in liquid form (yuck!), it seems the flavour is a lot more subtle.
Twitter user Daniel Smith @TronGumby said “I watched them put the Vegemite in, or else I wouldn’t believe it was there. I think they’re going for a homeopathic ‘less is more’ thing. It is otherwise pretty good.” He then rated the taste 8/10, but the Vegemite strength a 2/10.
Others were not convinced.
@jupettpaillett said, “Just saw that some Aussie brand released a Vegemite Smoothie – V E G E M I T E S M O O T H I E. I’m sorry but did satan invent that?”
Either way, we’ll have to try it to find out – maybe we’ll snack on these Vegemite salted caramel choc cupcakes while we’re at it.
The limited edition flavour is only available until the end of the month, along with the much more palatable flavours of cookies and crème and rocky road.
Would you try the Vegemite smoothie? Let us know in the comments below.
Sydney-based Hannah Oakshott is a tea-obsessed pop culture enthusiast who can usually be found showing people pictures of her two miniature schnauzers or baking sweet, lemony food. Hannah is on Instagram @hannah.mareeee